Tamil Nadu | BoP | poverty line
Govt. of India partners with ICICI Lombard for a unique health insurance plan
Sify.com reports that Ministry of Social Justice and Empowerment in partnership with ICICI Lombard General Insurance has launched a health insurance scheme for differently-abled individuals living below the poverty line:
The Ministry of Social Justice and Empowerment has awarded the mandate to ICICI Lombard General Insurance to provide health insurance to a maximum of 1,00,000 specially-abled persons below poverty line in
ten districts. Central Delhi in Delhi, Chandigarh in Haryana, Jabalpur in Madhya Pradesh, Kaimur in Bihar, Agarthala in the North Eastern Region, Raebareily in UP, Erode in Tamil Nadu, Ernakulam in Kerala,
Ahmedabad in Gujarat and Bhageshwar in Uttarakhand.
It’s interesting that the Ministry decided to partner with a private player, instead of a state-run player. However, the partnership does bring out the potential in BOP markets for micro-insurance and as urban markets become competitive, players (private or not) will start heading to rural areas and more niche markets – the above example being the case in point.
2 Comments on “Govt. of India partners with ICICI Lombard for a unique health insurance plan”
“Hi,
It’s a good step taken by Indian government & this will provide the necessary security for lesser fortunate people & leave their worries about health just with a little amount & this will also help to improve their living standard. Here is an online tool which I would like to recommend you which helps people to plan their insurance according to their need & budget especially health insurance.
Please check this out at – http://www.simpleinsurance.co.in/“
hi,
iam kandavel from erode. the niramaya identity card issued for the mentaly rearted in feburay by the govt ofindia is very helpful for my daughter, it helped her twice thisyear for the fracturein leg and abodminal problem and she was treated in the hospital as in patietn.i requestthe hon’ble minister shri napolean and the conerned office to continuethis scheme forthe people like me having mentalretardedchild.i request the social justice empowrment ministry to extendthe scheme furhter, for the niramya card issued prsons.will irequest to consider in renewal of the niramayacards issued thro’ national trust org at erode for further one or two years. at the time of issuing the niramay card we was informed that the niraya cardswill berenewed autamatically for furhter one year and will be valid upto 2011. Iam very much happy tha the Erode has selectedone among the 10 districts. thanks a lot to the minsters and their department