Chennai | for profit | BPO
Interview with India’s Rural BPO Guru
Its been almost three years since Businessworld India published a feature on Rural BPO, writing about a company called Lason. Lason had just just set up its first rural BPO unit in Kizhanur village, 50 km from Chennai. The unit was the brainchild of Pradeep Nevatia, then managing director of Lason India, a subsidiary of the $167-million BPO firm Lason. The company’s efforts were arguably one of the first Rural BPO experiments in the country.
Since then, Pradeep has left Lason India to start his own company called Ninestars Information Technology. The Hindu just published an excellent interview with Pradeep, highlighting his vision for the distributed delivery model and rural BPO in India:
As soon as we recognise that BPO and manufacturing are essentially no different, the problem of ‘city vs village’ would vanish. I have personally experimented ‘village BPO’ including the first-ever ‘village BPO,’ and the results are extremely good.
The cost reduces by minimum 25 per cent owing to lower infrastructure cost and manpower cost. The employees stay with their family and spend negligible time and money on travel.
The other important advantages seen are in lower absenteeism, lower attrition and strong discipline leading to higher productivity, quality and employee retention cost.
It will be interesting to see if Ninestars can give much needed momentum to the Rural BPO space.
12 Comments on “Interview with India’s Rural BPO Guru”
I am very delighted. THis will truely help most of India’s population. I must say that with more jobs, population will also come down due to these kinds of efforts. Hats off to you for such a good job.
Nayan,
As I had mentioned in the piece, we are yet to see significant scale in the Rural BPO space. I agree with you that the potential is virtually unlimited.
Santhosh
Sir
I am a student of rural management and keen in setting up a Rural Rural BPO in Gurgaon… Where can I get the information about
it.
Sir,
I am very much interested to set up a BPO unit at my own village, but I don’t know how to set up that project, So please let me know where can I get the necessary information to get the things done.
I want to set up a Rural BPO at place in rural Orissa. Please provide me all the details at your earliest convenience.
Kind regards,
B.K.Satapathy
Orissa
Hi !
Previously i was worked in ACS india (p) Ltd., and IBM which are BPO process (Accounts). Now, i am interest to Start BPO unit in rural area (Gobichettipalayam, Tamilnadu).
Please provide an information to set up a Rural BPO and all the details at your earliest convenience.
Thanks
With Regards
Saravanakumar
Gobichettipalayam.
Today, the companies have realized that, customer service outsourcing is an important tool to boost sales and gain maximum revenues. While there are still many who are reluctant to outsource their inbound customer services. The truth is that in today’s competitive business environment inbound customer service is smart choice. It allows companies to handle the important aspects of their business. Most of the reputed call centers have skilled work force. They are professional and are trained to handle calls proficiently which are needed to manage a business successfully.
I want to set up a Rural BPO at place in rural Rajasthan. Please provide me all the details at your earliest convenience.
Kind regards,
Deepak
I want to set up a Rural BPO. Please provide me all the details at your earliest convenience.
Kind regards,
Selvamuthu
I want to start rural bpo in my home town pls let me know how to start and get the bpo contracts from the clients.Regards!Parveen kumar
Sir,
I am very much interested to set up a BPO unit at my own village , but I don’t know how to set up that project and get the project, So please let me know where can I get the necessary information to tell me sir.
pl help me sir….
I represent B2R, a pioneering Rural BPO, out of uttarakhand. We bring in a combination of extensive BPO experience, best in class processes, highly enthusiastic & skilled resources to deliver high quality, responsive and cost effective services.
Our core team has 150 man years of industry experience with substantial portion in driving large BPO’s like IBM, NSS, Amex to name a few.
Incorporated in Sep 2009, we have successfully expanded out 1st process of Digitization and are ready to go live on 2nd one for Data Entry. Our vision is to set up a cluster of small, decentralised service delivery centers in various villages of Uttarakhand and are now ready to quickly scale up for new processes.
Please feel free to email me should you require any more info.
Regards,
Mohit Suri
mohit.suri@b2r.in