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Films, Popcorn, and a Girl Child’s Education

Posted by on 12 September, 2008 in Primary
9 Comments

Next time you go to a cinema in India owned by Adlabs, you can contribute to a girl child’s education, thanks to a CSR partnership between Adlabs Cinema and Nanhi Kali, an NGO that focuses on this issue. As Indiantelevision.com reports:

The company has joined hands with Nanhi Kali, an NGO which supports and spreads awareness on the issue of education of the disadvantaged girl child in India. As part of the initiative, Adlabs will introduce a special food combo called the “Classroom Combo” – a certain percentage of the sales of which will be contributed to this cause of nurturing a girl child’s education.

The initiative highlights the role that corporations of any type can play in contributing toward social issues, given a little creativity and the willingness to see a bottom line beyond mere profits. And at the same time, they may even rope in customers that otherwise may not be interested in the product. As someone who rarely buys concessions at the cinema, I might make an exception and consider indulging Rs 120 for a “classroom combo” the next time I find myself in front of a Bollywood film in India. A sucker for well-crafted corporate marketing? The lazy man’s answer to giving back to society? Perhaps. But the point is, I would become a cinema-going customer that now thinks about the girl child’s education. And that twist may lead to other contributions to the issue.

And from the NGO’s perspective, raising awareness about the issue is just the first step in making a lasting impact:

Sheetal Mehta, Executive Director – Nanhi Kali said, “Project Nanhi Kali is today extending the opportunity of education, to over 43,000 under privileged girl children from poor urban, remote rural and tribal communities in India. We believe that it through education of the girl child that we can effectively deal with many of the developmental problems we are facing as a country today. We appreciate the initiative by Adlabs in helping create awareness for the cause and increase funds for our endeavour Nanhi Kali.”


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Shital Shah

Shital’s family immigrated from India when she was only four years old, but her heart and soul still remain there. She went on to graduate from Northwestern University and returned to India as an Indicorps fellow. She completed her Master of Public Administration from New York University’s Wagner School of Public Service, specializing in International Development. In the past few years, she has been involved with the Washington Leadership Program, InSPIRE (a summer program for South Asian youth), and internships with Acumen Fund, the UN, Oxfam International, the World Bank, and New Visions for Public Schools. She currently works on savings, technology, and mobile banking projects in South Asia with ShoreBank International.

9 Comments on “Films, Popcorn, and a Girl Child’s Education”

  • Ravi Rai
    21 December, 2008, 1:59

    I am a film maker. Recently my film’Tingya’ travelled all over the world featuring the story of a small farmer boy’s love for is bull. My next film ‘Chanda’ speaks about the homeless indian girl children. Their plight and lives. Where do the come from at that small age and where do they vanish when at 18. I need a support to make this thought travel and help the docu film reach people

  • Kavita Shah
    11 February, 2009, 10:01

    Hi Shital,

    Just came across your post and it’s wonderful. Hopefully people will donate to this cause and bring about a positive social change in India. I’m based in Boston and I run the Nanhi Kali Boston chapter. It’s great that people like yourself can blog about Nanhi Kali and in turn support our goal of creating awareness about the cause. There’s a facebook page on Nanhi Kali, feel free to join it if you haven’t already done so!

    Best,
    - Kavita

  • Shital
    11 February, 2009, 11:47

    Kavita, thanks for stopping by! Great to hear about your involvement with Nanhi Kali. Feel free to send us updates on your activities so that TCI readers can stay informed.

  • Kavita Shah
    11 February, 2009, 12:39

    Hi Shital,

    I’ll definitely keep you posted on Nanhi Kali activities. Just out of curiosity, are you/ and the ThinkChange India team based in India or the US?

    Again, you guys are doing a wonderful job and I’ll be a frequent visitor to this site to stay informed. Please let me know if the Nanhi Kali Boston Chapter (nkboston@gmail.com) can assist you with any NK related material.

    Thanks!
    -Kavita

  • monika
    1 June, 2010, 6:13

    hi ravi rai,,, i m associated wid a media,, so i need ur help in sum of the projects that u have made.. plz mail me back,
    my email id is monika_taurus1986@yahoo.co.in

  • Alhassan
    17 July, 2010, 11:04

    hi

    i like people who like to concentrate on girl child education i have work with some NGO in Ghana who bring in volunteers all over the world to work in girl child education projects,and now am also coming out with film for rural girl child education project and my aim is to make educative movies which will be educating the rural communities about the importance of girl child education,i am still writing my proposal and will need NGO and God fearing individuals to help this project ,if ou have any question or ou want to partiner with me ou are will come,my email is nbiyaba@yahoo.com

  • GURUDATT PANDE
    14 September, 2010, 13:24

    I am a documentary film maker. Recently I have completed a film on the importance of girl child education(26 Minutes). I want this film must reach to the masses. please help me in this mission.

  • GURUDATT PANDE
    14 September, 2010, 13:25

    my email is gurudatt40@yahoo.co.in

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