Nokia’s LifeTools – pilot no more!
In March, ThinkChange India reported Nokia’s plans to launch LifeTools – a mobile application that caters to emerging markets in the rural areas with services related to agriculture, education and entertainment.
Today, Nokia has commercially launched its tools in Maharashtra in partnership with Maharashtra State Agricultural Marketing Board (MSAMB).
Nokia India has entered into an agreement with Maharashtra State Agricultural Marketing Board (MSAMB) to roll out the services, starting with news and information on agriculture. MSAMB will provide data on commodities from its 291 local mandis (markets), which will delivered over handsets to subscribers in the rural areas….. MSAMB will also provide news, alerts on schemes and other information directly to consumers, Nokia India Managing Director D Shivakumar said [Business Standard]
The launch follows a positive feedback from actual subscribers who signed up for a pilot project conducted by Nokia in Maharashtra last April 2009. As reported by Cellular-news
The complete Nokia Life Tools solution will be available on the newly launched Nokia 2323 classic and Nokia 2330 classic devices, and will be later expanded to other Nokia devices.
The next states to get the LifeTools would be TamilNadu and Andhra Pradesh in the next two weeks and 10 other states following that. As of longer-term and global plans,
Jawahar Kanjilal, Nokia’s Global Head of Emerging Markets Services, said, “As mobile coverage increases to cover the millions of unconnected, Nokia – in India and in other emerging markets around the world – will work together with mobile operators, multiple government and private enterprises, and non-government organizations to empower millions by connecting them to better opportunities that have a positive impact on their daily lives.”[Cellular-news]