rural markets | refrigeration | CK Prahlad
BoP Innovation: Godrej introduces $69 fridge for rural India
We have seen many innovative products targeting BOP consumers in India over the last few years. However, Godrej & Boyce, the Indian conglomerate is arguably taking it to the next level by launching the world’s cheapest refrigerator. Launched by Indian conglomerate Godrej and Boyce, ChotuKool’s $69 price tag is not the only reason it can be called [...]