For all the talk about the bottom of the pyramid, few companies have been able to understand mindsets and cater marketing messages for the untapped market. In the effort to focus on this issue and provide insight into rural markets, the Rural Marketing Congress, organized by The Ideas Exchange, is taking place in Mumbai on [...]
We have seen many innovative products targeting BOP consumers in India over the last few years. However, Godrej & Boyce, the Indian conglomerate is arguably taking it to the next level by launching the world’s cheapest refrigerator. Launched by Indian conglomerate Godrej and Boyce, ChotuKool’s $69 price tag is not the only reason it can be called [...]
The Centre for Development Finance (CDF) announces some very exciting internship opportunities for this summer. If you’re looking for something more long term, word has it that CDF will likely be releasing postings for BoP related full time positions in the coming weeks… check back for more information! Total Immersion Programme in Finance and Development [...]
L-RAMP‘s blog announces the Rural Innovation Network‘s fellowship program, an exciting new hands-on opportunity to hone social entrepreneurship skills. Vinay previously blogged about RIN, an NGO that assists rural entrepreneurs to bring their product to market. Details on the fellowship: Rural India needs ideas that can deliver inclusive, eco-friendly and sustainable prosperity. A handful of [...]
Livemint reports that India’s insurance companies (private and state-owned) are expanding rapidly in rural markets, and have topped the IRDA’s mandatory rural targets. Insurance Regulatory and Development Authority (IRDA) is Government of India body set-up to regulate the insurance sector, which has gone through significant liberalization in the last decade. IRDA has continuously emphasized the [...]
From April 3-5th, the Indian Institute of Management-Kozhikode (Kerala) will be hosting a conference entitled, “Marketing to Rural Consumers: Understanding and Tapping the Rural Market Potential.” The purpose of the conference is as follows: The emergence of rural markets as highly untapped potential emphasizes the need to explore them…Surge in the publications on rural marketing [...]
