rural markets

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BoP Innovation: Godrej introduces $69 fridge for rural India

We have seen many innovative products targeting BOP consumers in India over the last few years. However, Godrej & Boyce, the Indian conglomerate is arguably taking it to the next level by launching the world’s cheapest refrigerator.

Launched by Indian conglomerate Godrej and Boyce,…

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[TC-I Call to Action]: Total Immersion Programme in Finance and Development Summer Internships

The Centre for Development Finance (CDF) announces some very exciting internship opportunities for this summer.  If you’re looking for something more long term, word has it that CDF will likely be releasing postings for BoP related full time positions in the…

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[TC-I Call to Action]: Rural Innovations Network Fellowship

L-RAMP’s blog announces the Rural Innovation Network’s fellowship program, an exciting new hands-on opportunity to hone social entrepreneurship skills. Vinay previously blogged about RIN, an NGO that assists rural entrepreneurs to bring their product to market.

Details on the fellowship:

Rural India needs…

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Using Regulation to promote Social Business: The case of IRDA

Livemint reports that India’s insurance companies (private and state-owned) are expanding rapidly in rural markets, and have topped the IRDA’s mandatory rural targets.

Insurance Regulatory and Development Authority (IRDA) is Government of India body set-up to regulate the insurance sector, which has gone through…

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IIM Conference: Marketing to Rural Consumers

From April 3-5th, the Indian Institute of Management-Kozhikode (Kerala) will be hosting a conference entitled, “Marketing to Rural Consumers: Understanding and Tapping the Rural Market Potential.”  The purpose of the conference is as follows:

The emergence of rural markets as highly…

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