consumer products | distribution network | Rural
Family Roots: An alternative distribution network to the rural BoP
The challenges of creating functional and reliable distribution networks to (and from) India’s rural base-of-pyramid are well documented. Although some methods have shown varying degrees of success, the costs of creating new networks for consumer products go well beyond the…

You may like or you may hate it. But if you are a resident of India, you can’t ignore the inevitable auto rickshaws. If you ever wonder how it would be to ride auto rickshaws, better still race on it,…